annual report design


brand aim

To rebrand, ready for expansion and acquisitions as the business transitioned to a PLC.

brand project

Gooch & Housego is a specialist in the manufacture of optics, opto-electronic and photonics assemblies. Their products are used in a wide range of industries including aerospace and defence, telecoms and life sciences. From a small factory, located in rural Somerset, the company has expanded through strategic acquisitions to become a world leader in photonics technology.

brand outcome

A new brand logo and associated brand guidelines set out the vision for a cleaner, modern enterprise which reflected it’s expansion plans and helped to bring a coherent look to a range of niche businesses that formed the new group of companies.


Annual report
Brand identity
Sales literature

Think! supported us during a major growth phase which transformed our business into an international brand.

CEO, Gooch & Housego plc


Other brand projects

What we do

Strategy & Critical Thinking
Brand Foundation
Creative Expression
Digital Articulation